The first official digital job description, although the offline marketing is still within my chors.
- digital strategy (plan, execute, measure and analyse);
- management (define KPI’s, measure and analyse ROI);
- digital creativity (plan and create content through design, video, SEM and analytics);
- business intelligence/analytics (help product development and sales to increase customer experience).
- improved video quality of tutorials (youtube channel);
- designed and created montlhy marketing digital report;
- implemented the annual digital strategy;
- designed TIPS 4Y institutional presentation;
- optimized market segmentation through client database;
- developed form for the new client to better help segment client database;
- helped create a new academy event series to teach clients about star products and make brand advocates;
- optimized Youtube channel and improved video strategy by producing videos periodically;
- enhanced planning, powerpoint, photoshop, webdesign, video making and benchmarking skills.